What's it all about

#YouthTUBE is a platform created to showcase the talent of young filmmakers and at the same time create awareness about blood donation.

Are you a student studying to work in the creative industry? Do you want to become InstaFamous? Then join in the fun!

Create a short, uplifting film that is 30 seconds or less that will promote blood donation amongst the youth under the theme: 'What's in it for me?'

Think about ways how you can convince young people who are only really concerned about how many likes they get on the gram, to stop and consider what they'll get if they donate blood. Use language and topics that will appeal to your friends.

The maximum size of the film is 64mb and entries close Wednesday 31 July 2019 at 12 pm (noon). The finalist's films will be viewed by a panel of esteemed judges from the industry.

So what is in it for you? The winner will win a trip to attend the 2019 Loeries Festival of Creativity in Durbs, where you can network and get yourself Likes for real! We will also spend R50k to promote the winner's film to the world and you will help educate and recruit future donors!

Previous Winners